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In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

Andrew Eardley

Director at Prompt PC Ltd

Industry: IT

"I used to spend a lot of time, wasting time with customers who wanted to pick my brains, who wanted to get free consultancy..." but not anymore.

Andrew attended a Sales Masterclass, followed by Foundations Training and progressed onto our Sales Mastery group. It has changed his approach to business. He saves time on quoting by disqualifying prospects earlier and his company has reaped the rewards. Learn more about his experience with Sandler in this video.

The Foundations Training I've completed with Roy has been fantastic for Red Box. Our conversion rate has increased by 25% and I'm spending less time 'pitching' for jobs, by following the Sandler 'No free consulting' approach. The return on investment has been massive and the Foundations Training has helped me so much that I've now continued and moved on to the next level of training - the Presidents Club. I'd highly recommend the Foundations Training for anyone wanting to: - Increase their conversion rate - Save time on their sales process - Put a tried and tested sale process in place - Put a stop to prospects going in to 'hide mode' - Have more confidence in sales calls and meetings Thanks for the continued support Roy. It's made a genuine difference to our business!

Rob Mackley Managing Director at Red Box Web Design

Nick Pilgrim


Industry: Business Video

Nick Pilgrim is the Managing Director of CineRobota; a Stoke on Trent based video company that specialises in corporate videos and animations to help businesses to explain, train and sell their brand, products and services.

Nick started off with our Foundations Training in 2016 and said, "Foundations totally reshaped the way I sold to clients and new prospects". He then progressed straight onto Sales Mastery and enjoys the weekly support from other members of the group as well as learning how to grow his business and tackle any challenges he may be facing as a small business owner. 

Since starting on your training program, I now see the overwhelming importance of it. My team are my greatest asset and it is essential that I manage them correctly. Roy, you have taught me how to see things through my staff's eyes, how to get to the bottom of why they actually come to work and how to listen attentively, asking the right questions to make them actually change their thinking and move up to the next level. Not only are my staff working so much more efficiently but my own thinking and handling of internal challenges is so much clearer and calmer. I suppose I could say you have supplied me with a life skills kit because the learning is definitely applicable across multiple scenarios. What's more my stress levels in handling staff conflicts has totally disappeared because I know how to talk to employees in the way that suits them and creates calmer working.

Jean Eardley, Director at Prompt PC Ltd.

Jonathan Pepper


Industry: Mobile App Design

Jonathan Pepper is the Managing Director of Delphos; a Stoke on Trent based company specialising in mobile apps to replace paperwork. By streamlining and automating business functions they become faster, more reliable, and much easier.

Jonathan has found that Sandler Training has given him consistent processes to follow with his prospects and clients. The Foundations course "revolutionised the way he spoke to prospects" and he has since joined our Sales Mastery group. 

I have recently completed the Sandler Foundations course with Roy Johnson. I am very pleased to say that the Sandler system is not only fresh and engaging, but has taught me more than I imagined it would. The Sandler Sales system clearly sets us apart from our competition and gives a robust system to utilise and follow to ensure guaranteed success! I am already starting to see the difference in the way I engage with prospects and clients, feel more in control of the sales process and are able to gain a greater commitment from potential clients. I'm looking forward to the financial benefits this will bring in the New Year!

Kerry Parry, Director at J&L Recruitment Ltd.

Phil Oakley


Industry: IT Consultancy

Philip Oakley is the Managing Director of OutserveWeb; a Stafford based IT consultancy which specialises in helping its clients save time and money by integrating their systems on the cloud.

Philip completed the Foundations Training and immediately joined Sales Mastery. He recognised the difference that Sandler could make to his business and that it was also going to have an impact on his personal life too.

I recently attended Roy Johnson's 'Getting Past The Gatekeeper' course. Using the backing of Sandler, Roy brings both expert sales advice and encouragement. Roy is authentic and honest in his approach to sales training and takes a clear, straight talking approach. The result of the course was a new found confidence to approach cold calling in a new, bold and different way - and a reminder to be wary of taking selfies with wildlife (you'll have to go on the course to find out more about that!)

Steve Cranston, Owner at Lilac Films Ltd

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