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Why do you need a selling system?

Because you can't achieve predictable, replicatable sales results without one.

Sandler's training objectives are for you to learn how to...

  • restructure business development efforts around a set of relevant and measurable benchmarks;
  • implement within a framework of activity that allows you to quickly determine the quality of an opportunity; and,
  • decide where and with whom to invest your time to obtain the largest and quickest return on your investment.

The Definitive Path to Sales Mastery

Continuing with our commitment to effective, scientific and methodical sales training, Sandler Certification delivers measurable results at every step as participants progress from competent to proficient.

Sandler's training consistently results in salespeople who

  • Efficiently identify and engage new prospects.
  • Remove prospect stalls and objections from the selling landscape.
  • Qualify stringently and close easily.
  • Eliminate eleventh-hour negotiations or demands for concessions.
  • Control the development process and keep it moving forward.
  • Avoid making presentations to people who can't make the required investment or a buying decision.

Core Principles of the Sandler Methodology


    Sandler translates the new attitudes and skills into defined and measurable actions that bring about successful sustainable results.


    Sandler transforms salespeople’s attitudes (and corresponding beliefs, judgments, and actions) to more fully support the outcomes needed to achieve corporate, department, and personal goals.


    Sandler trains salespeople to competently and effectively navigate the sales arena in the most effective and efficient manner, using tested, proven, and up-to-date strategies and skills.

Do you know how to avoid the three biggest sales mistakes you should never make?

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The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.

The Sandler Success Principles

Another Amazon best-selling sales book, which encompasses the ‘Attitude’ material that supports the behaviors and techniques in the Amazon and Wall Street Journal best seller, The Sandler Rules. This is the perfect companion book!

The Sandler Rules

An Amazon and Wall Street Journal Best Seller, these forty-nine unforgettable rules are the basis of Sandler’s unique sales training, and are frank, sometimes fun, and always easy to put to use. Also available in Spanish translation.

Explore some of today's top-performing programmes to see if we're a fit for you.