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The Coach's Playbook

Breaking the performance code

The definitive playbook for effective sales coaching, based on proven principles of the award-winning Sandler Selling System.

“There is a difference between coaching and managing sales professionals. If you don’t understand the distinction, you are not getting the most out of your sales team. This book is a great guide to learning to coach and be coached. It speaks of the commitment required to be a good coach. The book is filled with great stories and anecdotes. It is a great read that is easy to understand and implement. But you need commitment to succeed.”

Michael Nick | Author, Adapt or Fail

Book, Coaching picture

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Get an overview of coaching practices from an award-winning Sandler trainer, and a discussion of the situations where they are most likely to be useful.


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About the Author

Bill Bartlett is the founder and president of Corporate Strategies & Solutions Inc., a Sandler training center. He is a critically-acclaimed coach and facilitator who excels at identifying core challenges and implementing growth strategies that are transformative in their depth. Bill has a client list spanning from small companies to the Fortune 500.

As an accomplished executive coach, Bill also works with Fortune 1000 CEOs, professional athletes (PGA, Major League Baseball) and actors in Hollywood. With over 40 years of experience, Bill helps clients increase productivity and profit by developing high performance behaviours, winning attitudes and superior sales and management techniques.

About the Author

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