Leadership

There is no two ways about it, prospecting can be tough, but adopting a smart strategy can take the stress out of the search for new business.

Sales growth relies on identifying and making contact with potential customers; standing still is not really an option when market shrinkage or stagnation is the result.

Sales is not an exact science – success is a result of using the right approach at the right time but how do you know what is working?

One-to-one meetings, emails, networking, cold calling – the methods used to capture fresh sales are varied with some more suited to particular industries than others.

Getting what you want is not always easy but with the right skill set in place striking a deal that works for you will become second nature.

The secret to achieving a successful outcome is negotiation mastery – where both sides feel that they are getting a great deal.

There is a secret to success - the only thing is it’s not that much of a secret, more of a plan.

How do you make the best even better? By finding the perfect match – and in teaming up with renowned motivational specialist Ziglar that is exactly what Sandler Training has done.

I guess I’m the only one here who, when looking for Sales and customer facing staff, saw a CV that described James Bond, sat with a candidate who interviewed like Daniel Craig, then sadly had to work with Johnny English for years when they hit the payroll?

We hire salespeople who claim good past results and appear professional and competent at interview and then they fail to hit agreed targets. Why is that?

In the theatre, the “fourth wall” is the wall between the actors and the audience. Behind this wall, the world of the actors is exactly as the audience imagines it. The good guys and the bad guys all fit within the story being told. If the fourth wall is “broken” the audience is directly acknowledged theThe Fourth Wall of Business management spell is broken. Once broken, the fourth wall is hard to reconstruct and the audience may not be happy. Think of Jean Valjean in Les Miserables during first act, turning to the audience and speaking in a normal, loud Brooklyn accent, “Yo, could you get off the cell phone? I’m trying to work here!”