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Cold Calling

An unusual title, but the event that gave the title led me to ponder, “Why do people hate picking up the phone and prospecting?”

There is a real parallel here with my experience with the skunk and sales people making cold calls . Read on to understand why.

There are a lot of good reasons to pick up the phone and reach out to new prospective customers. When it comes to finding new business opportunities, the phone offers a high level of efficiency, is relatively inexpensive, and is a great way to gather valuable information that can help us find business.

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