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Sales Process

Sales is not an exact science – success is a result of using the right approach at the right time but how do you know what is working?

One-to-one meetings, emails, networking, cold calling – the methods used to capture fresh sales are varied with some more suited to particular industries than others.

Getting what you want is not always easy but with the right skill set in place striking a deal that works for you will become second nature.

The secret to achieving a successful outcome is negotiation mastery – where both sides feel that they are getting a great deal.

You’re meeting with a prospect. You’ve asked all the appropriate questions to uncover the prospect’s problem, concerns, desires, goals, and expectations. After fully analysing the situation, you announce with no hesitation whatsoever, “No problem. I have exactly what you need.”Add a little drama

Does the prospect gasp a sigh of relief, utter under his breath, “Thank goodness,” and pull a purchase order from the drawer? Perhaps in Grimm’s version of the story, but not in the real world.

Why?

Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls.

A sales template is defined as the step by step set of interactions you want your prospect to go through because it will give you a clear competitive advantage or otherwise increase the chances of you winning the business. An efficient sale system enables you to consistently achieve a desired outcome or set of outcomes without wasting time, energy, money etc. The most effective sales templates are basic enough to accommodate for change (focused on each stage of the sales meeting).