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M6 | roy.johnson@sandler.com

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I guess I’m the only one here who, when looking for Sales and customer facing staff, saw a CV that described James Bond, sat with a candidate who interviewed like Daniel Craig, then sadly had to work with Johnny English for years when they hit the payroll?

We hire salespeople who claim good past results and appear professional and competent at interview and then they fail to hit agreed targets. Why is that?

Networking is a great prospecting tool and should be a key part of your weekly prospecting plan.

Networking activity has been instrumental in building my business. If you are looking to grow your contacts and get involved with a group of supportive local business owners, then taking part in networking events is something you should seriously be considering.

We recently featured in a blog article on the BforB website. Read on to see how BforB has helped my business grow.